SEO best practices are the only way to guarantee that a website can climb to page one while also staying on Google’s good side. But no matter how much we harp, self storage operators aren’t sure until they see the proof. That’s why we’re excited to share today’s Compete data.
StorageFront
SEO experts agree that search algorithms will continue to find ways to recognize and value the input of humans on search results. That means marketers are going to have to stay on top of and understand the evolving impact of all social networks. Astute companies are already attempting to lure higher clout connections to beat the rush.
Progressive web marketers are highlighting the importance of online reviews for local business more and more. Unfortunately, receiving numerous legitimate reviews is an elusive goal that baffles many local businesses.
SEO (Optimization) Web Marketing
Over at AdAge, contributor Al Ries raises a serious thought on a particular “disease” that appears to be “sweeping the marketing community.” He’s dubbing it, “Discountitis.”
Branding & Image Traditional Marketing
If you manage one account – socializing on behalf of your company or your personal brand – Twitter itself is probably an adequate application for the job. It’s fun and user-friendly. For tweeting on-the-go, you can download the Twitter app for your mobile. But if you run multiple accounts like I do, you’re going to need better gear.
Twitter’s rapid growth is showing no signs of slowing. I don’t know about you, but to me the epic increase in users and tweets makes it harder and harder to sift content, assess tweeters, and entice followers. That’s why I find tremendous value in ten simple tools and techniques that make the whole process easier.
My Father’s Day blog treat “for dads” is presenting them all here as hand-tool metaphors.
What a great cross-promotional idea that was. And what makes it work is that both partners were compatible with Southwest. Southwest is all about luggage and The Container Store (an organized living destination) is all about organized travel.How can this transfer over to the self storage industry? Easy. If you’d like to do something similar…
Direct Marketing Resources for Operators Traditional Marketing
In the new generation of organic search, we believe Google plans to separate branded websites from “generic” websites in its search results. That’s because known brands tend to produce happy searchers, whereas generics often lead to poor user experiences.
Social Web The Way I See It Web Marketing
In the next generation of search, we suspect that infrequently clicked results, and results with high bounce rates, will sink toward the bottom of search because they’re less relevant to humans. Frequently clicked and captivating pages will bubble up toward the top.
Social Web The Way I See It Web Marketing
Social-based signals can be highly valuable to Google because they serve as pointers from human users who, in previous search generations, couldn’t “vote” for content with emotion and commendation. With the inclusion of social signals, Google will take what people like or share into consideration.
Social Web The Way I See It Web Marketing
Inbound links to your self storage website from other reputable, related websites may determine up to three-quarters’ worth of your Google rank. What that tells you is, inbound links should be at the tippy-top of your web marketing strategy. Right? Not so fast. Before you dump every marketing minute into links, you should know: Changes are coming.
Social Web The Way I See It Web Marketing
Google Places, Yahoo Local, Foursquare, Groupon. We all hear these words. And while many owners and managers don’t understand what they are and how they can be utilized, it doesn’t mean they should be ignored.
Social Web
It has never been so important for storage operators to develop a strong web presence. Local search is a game changer and those who are becoming masterful local search marketers will reap more rental occupancy. It’s all about being found on the map and relating with prospects via clear communication—online and in person. A local search optimized web presence is the key. If you don’t have it, you’re simply not serious about getting rentals.
Lead Generation SEO (Optimization) Web Marketing
Google is ramping up its anti-webspam efforts and will eagerly punish SEO sinners. You don’t want to put your company’s name or domain into the hands of a high risk system—you might feel the flames too. It’s hard to recover from that.
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NSSA and Private Businesses Gain Small Victory in State-run Self Storage Debate
Last August, the Idaho Land Board unanimously approved the purchase of Affordable Storage in Boise, Idaho. The property was purchased as part of the endowment trust land portfolio, which support the state’s public schools. A state-run self storage operation was alarming to the National Self Storage Association and NSSA President Michael Scanlon wrote a letter to the Land Board in November 2010, urging the state to sell Affordable Self Storage.
Jul 18, 2011 | 1 comment | View Post
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