Category: Self Storage Trends

The Battle for Web Visibility: Google Maps

The Battle for Web Visibility: Google Maps

When Steve Chaires received his local yellow pages book recently, he was mad. But his anger was tempered by the realization that what he was so upset about probably didn’t matter all that much.

StorageFront Prices Not Going up in Response to SpareFoot’s Price Spike

StorageFront Prices Not Going up in Response to SpareFoot’s Price Spike

Back in the early days of StorageFront, our sales guys had to work hard to convince our customers that a subscription model was a better value to them than a pay-for-performance model.

State-run Self Storage: Bad for Private Business?

State-run Self Storage: Bad for Private Business?

A self storage business in Idaho has the attention of the self storage industry nationwide.

Affordable Self Storage is a state-run operation set up as an endowment to support public schools. Idaho paid $2.7 million in August for the business, a 400-plus-unit facility in a suburb southwest of Boise.

Why “Name Your Own Price” is a Poor Fit for Self Storage and Movers

Why “Name Your Own Price” is a Poor Fit for Self Storage and Movers

A few marketing websites on the self storage scene have been experimenting with a unique model that strikes me as an odd fit for the industry: the Priceline-like “name your own price” system. Close inspection of the bid model reveals a plethora of problems for both the prospective renter and the operator—not the least of which is further commoditizing self storage space industry-wide.

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