Category: Traditional Marketing

Study: Web Search is In, Yellow Pages are Out, Social is on Horizon

Study: Web Search is In, Yellow Pages are Out, Social is on Horizon

Last month the Local Search Association (formerly the Yellow Pages Association) released a study conducted by Burke that confirms once and for all: Search has taken over as the top way to find local businesses.

The Tale of “Discountitis”

The Tale of “Discountitis”

Over at AdAge, contributor Al Ries raises a serious thought on a particular “disease” that appears to be “sweeping the marketing community.” He’s dubbing it, “Discountitis.”

Cross-Promotion: The New Frontier for Self Storage Marketing

Cross-Promotion: The New Frontier for Self Storage Marketing

What a great cross-promotional idea that was. And what makes it work is that both partners were compatible with Southwest. Southwest is all about luggage and The Container Store (an organized living destination) is all about organized travel.How can this transfer over to the self storage industry? Easy. If you’d like to do something similar…

How to Hire Your Next Facility Manager

How to Hire Your Next Facility Manager

For starters, you must realize that a facility manager will be the face of your company. The manager is whom the customer turns to, is the one to handle day-to-day problems and tasks, and who will get your facility through the day.

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