Google doesn’t care if you sign up for Google+ and never come back – just as long as you’re signing up. This is the conclusion that Josh Constine of TechCrunch came to after a recent ComScore study showed that users are spending about three minutes per month on Google+, compared to 405 minutes on Facebook.
SEO (Optimization) Social Web Web Marketing
In an earlier post we emphasized the importance of video in Google Search and SEO but only briefly covered the how-to portion. Today I want to share some links with you to further your understanding of how creating a video for your website or self storage facility is as easy as pie.
Lead Generation Social Web Technology Viral & Buzz Web Marketing
Are you attracting customers with your Facebook, Twitter and Google+ profiles, or driving them away?
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What’s the worst attitude you can have about your web presence? Listen up, you hipster whiners who like your websites all pretty and user-interfacey. It’s time for you to meet Don Chernoff, the man behind a sweet little suitcase called SkyRoll.
Ideas & Problem Solvers Industry Issues Promotions SEO (Optimization) Social Web Viral & Buzz Web Marketing
Google+ opened up a new service for businesses and brands, Google+ Pages, last week. Many businesses tried to set up G+ pages when the network launched in July and had their Pages deleted (Google was only allowing personal accounts), so there’s clearly a business marketing interest in the networking platform.
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First page of Google is sacred land, a funnel for self storage renters that lands their stuff in your facility. Of course, landing on that first page is not easy. But there is one strategy that is not utilized by most: Video.
Lead Generation Resources for Operators SEO (Optimization) Social Web Web Marketing
The other day it was quitting time at work and a couple of us gathered around a computer monitor, talking about the new fall television shows, and wanting to check out one of J.J. Abrams’ newest creations: Alcatraz. Unsatisfied with my coworker’s search terms in Google to bring about the proper sneak peek video I had already seen, I took over his computer and typed in a few keywords that I knew would get me the results I wanted.
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In this post I’d like to drill down into one social tool specifically (Twitter) to illustrate what and how social interaction is beginning to influence search. To me it’s an interesting case, since Twitter is largely viewed as web cotton candy with no basis in business reality.
SEO experts agree that search algorithms will continue to find ways to recognize and value the input of humans on search results. That means marketers are going to have to stay on top of and understand the evolving impact of all social networks. Astute companies are already attempting to lure higher clout connections to beat the rush.
If you manage one account – socializing on behalf of your company or your personal brand – Twitter itself is probably an adequate application for the job. It’s fun and user-friendly. For tweeting on-the-go, you can download the Twitter app for your mobile. But if you run multiple accounts like I do, you’re going to need better gear.
Twitter’s rapid growth is showing no signs of slowing. I don’t know about you, but to me the epic increase in users and tweets makes it harder and harder to sift content, assess tweeters, and entice followers. That’s why I find tremendous value in ten simple tools and techniques that make the whole process easier.
My Father’s Day blog treat “for dads” is presenting them all here as hand-tool metaphors.
In the new generation of organic search, we believe Google plans to separate branded websites from “generic” websites in its search results. That’s because known brands tend to produce happy searchers, whereas generics often lead to poor user experiences.
Social Web The Way I See It Web Marketing
In the next generation of search, we suspect that infrequently clicked results, and results with high bounce rates, will sink toward the bottom of search because they’re less relevant to humans. Frequently clicked and captivating pages will bubble up toward the top.
Social Web The Way I See It Web Marketing
Social-based signals can be highly valuable to Google because they serve as pointers from human users who, in previous search generations, couldn’t “vote” for content with emotion and commendation. With the inclusion of social signals, Google will take what people like or share into consideration.
Social Web The Way I See It Web Marketing
Inbound links to your self storage website from other reputable, related websites may determine up to three-quarters’ worth of your Google rank. What that tells you is, inbound links should be at the tippy-top of your web marketing strategy. Right? Not so fast. Before you dump every marketing minute into links, you should know: Changes are coming.
Social Web The Way I See It Web Marketing
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