Google doesn’t care if you sign up for Google+ and never come back – just as long as you’re signing up. This is the conclusion that Josh Constine of TechCrunch came to after a recent ComScore study showed that users are spending about three minutes per month on Google+, compared to 405 minutes on Facebook.
SEO (Optimization) Social Web Web Marketing
What’s the worst attitude you can have about your web presence? Listen up, you hipster whiners who like your websites all pretty and user-interfacey. It’s time for you to meet Don Chernoff, the man behind a sweet little suitcase called SkyRoll.
Ideas & Problem Solvers Industry Issues Promotions SEO (Optimization) Social Web Viral & Buzz Web Marketing
Google+ opened up a new service for businesses and brands, Google+ Pages, last week. Many businesses tried to set up G+ pages when the network launched in July and had their Pages deleted (Google was only allowing personal accounts), so there’s clearly a business marketing interest in the networking platform.
Social Web Web Marketing
When Steve Chaires received his local yellow pages book recently, he was mad. But his anger was tempered by the realization that what he was so upset about probably didn’t matter all that much.
Industry Issues Lead Generation Resources for Operators Self Storage Trends SEO (Optimization)
With Google no longer pulling in reviews from Yelp and other third-party sites, the importance of reviews on Google Local pages has increased substantially. Reviews are just one of the many factors that affect SERP rankings, and since reviews are not really commonplace in the self storage industry, they can set your business apart.
Industry Issues SEO (Optimization) Web Marketing
First page of Google is sacred land, a funnel for self storage renters that lands their stuff in your facility. Of course, landing on that first page is not easy. But there is one strategy that is not utilized by most: Video.
Lead Generation Resources for Operators SEO (Optimization) Social Web Web Marketing
The other day it was quitting time at work and a couple of us gathered around a computer monitor, talking about the new fall television shows, and wanting to check out one of J.J. Abrams’ newest creations: Alcatraz. Unsatisfied with my coworker’s search terms in Google to bring about the proper sneak peek video I had already seen, I took over his computer and typed in a few keywords that I knew would get me the results I wanted.
Social Web Technology Web Marketing
In this post I’d like to drill down into one social tool specifically (Twitter) to illustrate what and how social interaction is beginning to influence search. To me it’s an interesting case, since Twitter is largely viewed as web cotton candy with no basis in business reality.
Many SEO experts believe that Google penalizes poor spelling, especially the black hat bozos who misspell words on purpose in an effort to rank high on search terms that are regularly misspelled. For example, maybe I want my furniture site to rank high on the search term “furniture.” With all the competition, I have no chance of cracking the first page, but I figure out that a lot of people search for “furnature” by mistakes, so I sprinkle “furnature” into the copy of my site. Now, my site is on first page for any searches for “furnature.”
Ideas & Problem Solvers SEO (Optimization) The Way I See It
SEO best practices are the only way to guarantee that a website can climb to page one while also staying on Google’s good side. But no matter how much we harp, self storage operators aren’t sure until they see the proof. That’s why we’re excited to share today’s Compete data.
StorageFront
SEO experts agree that search algorithms will continue to find ways to recognize and value the input of humans on search results. That means marketers are going to have to stay on top of and understand the evolving impact of all social networks. Astute companies are already attempting to lure higher clout connections to beat the rush.
Progressive web marketers are highlighting the importance of online reviews for local business more and more. Unfortunately, receiving numerous legitimate reviews is an elusive goal that baffles many local businesses.
SEO (Optimization) Web Marketing
In the new generation of organic search, we believe Google plans to separate branded websites from “generic” websites in its search results. That’s because known brands tend to produce happy searchers, whereas generics often lead to poor user experiences.
Social Web The Way I See It Web Marketing
In the next generation of search, we suspect that infrequently clicked results, and results with high bounce rates, will sink toward the bottom of search because they’re less relevant to humans. Frequently clicked and captivating pages will bubble up toward the top.
Social Web The Way I See It Web Marketing
Social-based signals can be highly valuable to Google because they serve as pointers from human users who, in previous search generations, couldn’t “vote” for content with emotion and commendation. With the inclusion of social signals, Google will take what people like or share into consideration.
Social Web The Way I See It Web Marketing
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