Category: Lead Generation

Google Search Changes Make Google+ Pages More Relevant

Google Search Changes Make Google+ Pages More Relevant

Google doesn’t care if you sign up for Google+ and never come back – just as long as you’re signing up. This is the conclusion that Josh Constine of TechCrunch came to after a recent ComScore study showed that users are spending about three minutes per month on Google+, compared to 405 minutes on Facebook.

An In-Depth Guide in Adding Video to Your SEO Strategy

An In-Depth Guide in Adding Video to Your SEO Strategy

In an earlier post we emphasized the importance of video in Google Search and SEO but only briefly covered the how-to portion. Today I want to share some links with you to further your understanding of how creating a video for your website or self storage facility is as easy as pie.

The Battle for Web Visibility: Google Maps

The Battle for Web Visibility: Google Maps

When Steve Chaires received his local yellow pages book recently, he was mad. But his anger was tempered by the realization that what he was so upset about probably didn’t matter all that much.

StorageFront Prices Not Going up in Response to SpareFoot’s Price Spike

StorageFront Prices Not Going up in Response to SpareFoot’s Price Spike

Back in the early days of StorageFront, our sales guys had to work hard to convince our customers that a subscription model was a better value to them than a pay-for-performance model.

Looking for a Boost in Search Engine Visibility? Add Video to Your SEO Strategy

Looking for a Boost in Search Engine Visibility? Add Video to Your SEO Strategy

First page of Google is sacred land, a funnel for self storage renters that lands their stuff in your facility. Of course, landing on that first page is not easy. But there is one strategy that is not utilized by most: Video.

Local Search: The Key to Web Success for Self Storage

Local Search: The Key to Web Success for Self Storage

It has never been so important for storage operators to develop a strong web presence. Local search is a game changer and those who are becoming masterful local search marketers will reap more rental occupancy. It’s all about being found on the map and relating with prospects via clear communication—online and in person. A local search optimized web presence is the key. If you don’t have it, you’re simply not serious about getting rentals.

SEO is Out, BSO is In! See the Future of Self Storage Marketing

SEO is Out, BSO is In! See the Future of Self Storage Marketing

Here at WebWorks for Self Storage, our capabilities stretch far beyond web-based marketing for the storage industry. Sure, our specialties are sweet web design and search optimization for the niche market. But we’re always brainstorming new ways for our clients to fill their storage units. We strive to be diverse and flexible, so we can help our clients lure customers in off the streets—customers who don’t just rely on Google and 3G phones to find local space, but also rely on their noses.

Why “Name Your Own Price” is a Poor Fit for Self Storage and Movers

Why “Name Your Own Price” is a Poor Fit for Self Storage and Movers

A few marketing websites on the self storage scene have been experimenting with a unique model that strikes me as an odd fit for the industry: the Priceline-like “name your own price” system. Close inspection of the bid model reveals a plethora of problems for both the prospective renter and the operator—not the least of which is further commoditizing self storage space industry-wide.

Is It Worthwhile to Post Self Storage Ads on Craigslist?

Is It Worthwhile to Post Self Storage Ads on Craigslist?

The other day we tweeted a fast fact: “Craigslist generates approximately 4 billion views per month. Your potential audience, in theory, is huge.” Our point was that Craigslist has a vast following of local deal-seekers nationwide. One of our attentive Tweeps quickly commented back with a valid point, “Potential is one thing, but what is the actual viewership of the storage section on Craigslist? I image it’s fairly small.” That’s true, but…

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