Category: Interviews and Q & A

Q & A with Online Hispanic Marketing Expert Carla Briceno

Hispanics are the fastest-growing population in the United States. And according to a report in comScore, the Hispanic online demographic is growing 50 percent faster than the overall U.S. online population. Bilingual services enable companies to overcome cultural barriers and ensure that their products and services reach a larger target audience. With this in mind, I interviewed Carla Briceno, the cofounder of Bixal, a company that provides strategic communications and marketing for organizations targeting the online Hispanic market.