Category: Industry Issues

Thank Goodness You’re in the Self Storage Industry, REITs are Up and Enjoying a New High

Thank Goodness You’re in the Self Storage Industry, REITs are Up and Enjoying a New High

As the uncertain state of our economy and government forever change course throughout history, one thing seems to remain the same: an investment in self storage.  “Last year, the stocks of real-estate investment trusts in the self-storage business posted a total return of 35.4%, the strongest gain of any REIT sector for the second consecutive [...]

A Lesson to be Learned from Kodak

A Lesson to be Learned from Kodak

The news that Eastman Kodak would be filing for Chapter 11 bankruptcy in the coming months made me sit back and think. Not only would this be another tragic end for the inventor of Kodak Films, but how could such a powerhouse crash so prematurely? After all, they were once the dominating force when it [...]

How to Make Sure Your Web Presence Reaches the Hipster Masses

How to Make Sure Your Web Presence Reaches the Hipster Masses

What’s the worst attitude you can have about your web presence? Listen up, you hipster whiners who like your websites all pretty and user-interfacey. It’s time for you to meet Don Chernoff, the man behind a sweet little suitcase called SkyRoll.

The Battle for Web Visibility: Google Maps

The Battle for Web Visibility: Google Maps

When Steve Chaires received his local yellow pages book recently, he was mad. But his anger was tempered by the realization that what he was so upset about probably didn’t matter all that much.

The Importance of Google Local Reviews (and how to get them)

The Importance of Google Local Reviews (and how to get them)

With Google no longer pulling in reviews from Yelp and other third-party sites, the importance of reviews on Google Local pages has increased substantially. Reviews are just one of the many factors that affect SERP rankings, and since reviews are not really commonplace in the self storage industry, they can set your business apart.

StorageFront Prices Not Going up in Response to SpareFoot’s Price Spike

StorageFront Prices Not Going up in Response to SpareFoot’s Price Spike

Back in the early days of StorageFront, our sales guys had to work hard to convince our customers that a subscription model was a better value to them than a pay-for-performance model.

NSSA and Private Businesses Gain Small Victory in State-run Self Storage Debate

NSSA and Private Businesses Gain Small Victory in State-run Self Storage Debate

Last August, the Idaho Land Board unanimously approved the purchase of Affordable Storage in Boise, Idaho. The property was purchased as part of the endowment trust land portfolio, which support the state’s public schools. A state-run self storage operation was alarming to the National Self Storage Association and NSSA President Michael Scanlon wrote a letter to the Land Board in November 2010, urging the state to sell Affordable Self Storage.

Local Search: The Key to Web Success for Self Storage

Local Search: The Key to Web Success for Self Storage

It has never been so important for storage operators to develop a strong web presence. Local search is a game changer and those who are becoming masterful local search marketers will reap more rental occupancy. It’s all about being found on the map and relating with prospects via clear communication—online and in person. A local search optimized web presence is the key. If you don’t have it, you’re simply not serious about getting rentals.

Working Couples in Self Storage

Working Couples in Self Storage

A self storage business in Duncanville, Texas has decided that a couple would be the perfect fit for its two management openings and is advertising the position at workingcouples.com.

Idaho Official Responds to State-run Self Storage Debate

Idaho Official Responds to State-run Self Storage Debate

In August, the state of Idaho purchased Affordable Self Storage in Boise to help fund public schools, and the purchase was concerning enough to the National Self Storage Association that president Michael Scanlon wrote a letter to the Idaho Department of Lands expressing his displeasure (read our previous blog entry about the purchase).

State-run Self Storage: Bad for Private Business?

State-run Self Storage: Bad for Private Business?

A self storage business in Idaho has the attention of the self storage industry nationwide.

Affordable Self Storage is a state-run operation set up as an endowment to support public schools. Idaho paid $2.7 million in August for the business, a 400-plus-unit facility in a suburb southwest of Boise.

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