Category: Ideas & Problem Solvers

Thank Goodness You’re in the Self Storage Industry, REITs are Up and Enjoying a New High

Thank Goodness You’re in the Self Storage Industry, REITs are Up and Enjoying a New High

As the uncertain state of our economy and government forever change course throughout history, one thing seems to remain the same: an investment in self storage.  “Last year, the stocks of real-estate investment trusts in the self-storage business posted a total return of 35.4%, the strongest gain of any REIT sector for the second consecutive [...]

How to Make Sure Your Web Presence Reaches the Hipster Masses

How to Make Sure Your Web Presence Reaches the Hipster Masses

What’s the worst attitude you can have about your web presence? Listen up, you hipster whiners who like your websites all pretty and user-interfacey. It’s time for you to meet Don Chernoff, the man behind a sweet little suitcase called SkyRoll.

The Battle for Web Visibility: Google Maps

The Battle for Web Visibility: Google Maps

When Steve Chaires received his local yellow pages book recently, he was mad. But his anger was tempered by the realization that what he was so upset about probably didn’t matter all that much.

The Importance of Google Local Reviews (and how to get them)

The Importance of Google Local Reviews (and how to get them)

With Google no longer pulling in reviews from Yelp and other third-party sites, the importance of reviews on Google Local pages has increased substantially. Reviews are just one of the many factors that affect SERP rankings, and since reviews are not really commonplace in the self storage industry, they can set your business apart.

Spelling for SEO

Spelling for SEO

Many SEO experts believe that Google penalizes poor spelling, especially the black hat bozos who misspell words on purpose in an effort to rank high on search terms that are regularly misspelled. For example, maybe I want my furniture site to rank high on the search term “furniture.” With all the competition, I have no chance of cracking the first page, but I figure out that a lot of people search for “furnature” by mistakes, so I sprinkle “furnature” into the copy of my site. Now, my site is on first page for any searches for “furnature.”

SEO is Out, BSO is In! See the Future of Self Storage Marketing

SEO is Out, BSO is In! See the Future of Self Storage Marketing

Here at WebWorks for Self Storage, our capabilities stretch far beyond web-based marketing for the storage industry. Sure, our specialties are sweet web design and search optimization for the niche market. But we’re always brainstorming new ways for our clients to fill their storage units. We strive to be diverse and flexible, so we can help our clients lure customers in off the streets—customers who don’t just rely on Google and 3G phones to find local space, but also rely on their noses.

Calculating Your Social Media Return on Investment (ROI)

Calculating Your Social Media Return on Investment (ROI)

OK. There’s a formula. But how do you get these numbers, you ask? Fortunately, Facebook quite transparently offers you these numbers for every post you make on your company’s page.

How to Hire Your Next Facility Manager

How to Hire Your Next Facility Manager

For starters, you must realize that a facility manager will be the face of your company. The manager is whom the customer turns to, is the one to handle day-to-day problems and tasks, and who will get your facility through the day.

Vue Video Feed: An Affordable Way to Monitor Your Manager

Vue Video Feed: An Affordable Way to Monitor Your Manager

When you decide it’s time to take a peek at what’s happening at the shop, here’s a product you should take a look at. For about the price of a mobile phone, this wireless, self-installable video system will send self storage operators a video feed of anything from the front entry to the back office to the coffee maker.

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