Category: Branding & Image

Thank Goodness You’re in the Self Storage Industry, REITs are Up and Enjoying a New High

Thank Goodness You’re in the Self Storage Industry, REITs are Up and Enjoying a New High

As the uncertain state of our economy and government forever change course throughout history, one thing seems to remain the same: an investment in self storage.  “Last year, the stocks of real-estate investment trusts in the self-storage business posted a total return of 35.4%, the strongest gain of any REIT sector for the second consecutive [...]

An In-Depth Guide in Adding Video to Your SEO Strategy

An In-Depth Guide in Adding Video to Your SEO Strategy

In an earlier post we emphasized the importance of video in Google Search and SEO but only briefly covered the how-to portion. Today I want to share some links with you to further your understanding of how creating a video for your website or self storage facility is as easy as pie.

How Do Customers See Your Pages?

How Do Customers See Your Pages?

Are you attracting customers with your Facebook, Twitter and Google+ profiles, or driving them away?

How to Make Sure Your Web Presence Reaches the Hipster Masses

How to Make Sure Your Web Presence Reaches the Hipster Masses

What’s the worst attitude you can have about your web presence? Listen up, you hipster whiners who like your websites all pretty and user-interfacey. It’s time for you to meet Don Chernoff, the man behind a sweet little suitcase called SkyRoll.

Looking for a Boost in Search Engine Visibility? Add Video to Your SEO Strategy

Looking for a Boost in Search Engine Visibility? Add Video to Your SEO Strategy

First page of Google is sacred land, a funnel for self storage renters that lands their stuff in your facility. Of course, landing on that first page is not easy. But there is one strategy that is not utilized by most: Video.

Spelling for SEO

Spelling for SEO

Many SEO experts believe that Google penalizes poor spelling, especially the black hat bozos who misspell words on purpose in an effort to rank high on search terms that are regularly misspelled. For example, maybe I want my furniture site to rank high on the search term “furniture.” With all the competition, I have no chance of cracking the first page, but I figure out that a lot of people search for “furnature” by mistakes, so I sprinkle “furnature” into the copy of my site. Now, my site is on first page for any searches for “furnature.”

Customer Reviews and Self Storage: The Good, The Bad, and The Ugly

Customer Reviews and Self Storage: The Good, The Bad, and The Ugly

Progressive web marketers are highlighting the importance of online reviews for local business more and more. Unfortunately, receiving numerous legitimate reviews is an elusive goal that baffles many local businesses.

The Tale of “Discountitis”

The Tale of “Discountitis”

Over at AdAge, contributor Al Ries raises a serious thought on a particular “disease” that appears to be “sweeping the marketing community.” He’s dubbing it, “Discountitis.”

Cross-Promotion: The New Frontier for Self Storage Marketing

Cross-Promotion: The New Frontier for Self Storage Marketing

What a great cross-promotional idea that was. And what makes it work is that both partners were compatible with Southwest. Southwest is all about luggage and The Container Store (an organized living destination) is all about organized travel.How can this transfer over to the self storage industry? Easy. If you’d like to do something similar…

Self Storage Can be Twitter Savvy Too

Self Storage Can be Twitter Savvy Too

While you can go read the full list by Brian Solis at Fast Company, I’ve taken the opportunity to highlight the top 5 here.

Political & Cultural Ideas Should Be Left Out of Marketing… Or Should They?

Political & Cultural Ideas Should Be Left Out of Marketing… Or Should They?

Russell G. Baker inadvertently shares a bit of marketing advice with the self storage world: avoid tactics that may cost you customers. Baker owns Baker’s Auto Body and Self Storage in Palmer, Mass., and he has a sign outside of his store that reads: “Muslims are destroying us from within.” Meanwhile, angry callers are buzzing the Palmer police department.

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