Category: Advertising

Thank Goodness You’re in the Self Storage Industry, REITs are Up and Enjoying a New High

Thank Goodness You’re in the Self Storage Industry, REITs are Up and Enjoying a New High

As the uncertain state of our economy and government forever change course throughout history, one thing seems to remain the same: an investment in self storage.  “Last year, the stocks of real-estate investment trusts in the self-storage business posted a total return of 35.4%, the strongest gain of any REIT sector for the second consecutive [...]

The Tale of “Discountitis”

The Tale of “Discountitis”

Over at AdAge, contributor Al Ries raises a serious thought on a particular “disease” that appears to be “sweeping the marketing community.” He’s dubbing it, “Discountitis.”

FourSquare: Is the Geo-Social Network a Good Idea for Self Storage?

FourSquare: Is the Geo-Social Network a Good Idea for Self Storage?

More than 15,000 businesses now partner with a trendy social networking application called Foursquare to attract new clientele and reward loyal customers through a feature called “Special Offers.” Public Storage is one of those businesses. In fact, I see tweeters mention Public Storage all the time when announcing their FourSquare status, “I just became the mayor of Public Storage on Main Street.” But is geo-social networking effective for increasing web visibility for self storage?

Is It Worthwhile to Post Self Storage Ads on Craigslist?

Is It Worthwhile to Post Self Storage Ads on Craigslist?

The other day we tweeted a fast fact: “Craigslist generates approximately 4 billion views per month. Your potential audience, in theory, is huge.” Our point was that Craigslist has a vast following of local deal-seekers nationwide. One of our attentive Tweeps quickly commented back with a valid point, “Potential is one thing, but what is the actual viewership of the storage section on Craigslist? I image it’s fairly small.” That’s true, but…

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