The news that Eastman Kodak would be filing for Chapter 11 bankruptcy in the coming months made me sit back and think. Not only would this be another tragic end for the inventor of Kodak Films, but how could such a powerhouse crash so prematurely? After all, they were once the dominating force when it [...]
Resources for Operators Technology
When Steve Chaires received his local yellow pages book recently, he was mad. But his anger was tempered by the realization that what he was so upset about probably didn’t matter all that much.
Industry Issues Lead Generation Resources for Operators Self Storage Trends SEO (Optimization)
First page of Google is sacred land, a funnel for self storage renters that lands their stuff in your facility. Of course, landing on that first page is not easy. But there is one strategy that is not utilized by most: Video.
Lead Generation Resources for Operators SEO (Optimization) Social Web Web Marketing
What a great cross-promotional idea that was. And what makes it work is that both partners were compatible with Southwest. Southwest is all about luggage and The Container Store (an organized living destination) is all about organized travel.How can this transfer over to the self storage industry? Easy. If you’d like to do something similar…
Direct Marketing Resources for Operators Traditional Marketing
When you’re ready to shop for an SEO consultant or web agency, take this prepared set of questions to keep from getting sidetracked. If you sense that you’re being “buzz worded” into feeling technically inexpert, it’s not a good fit. Remember: it will be the vendor’s job to communicate regularly with you on your level, as well as to provide excellent results.
SEO (Optimization) The Way I See It
OK. There’s a formula. But how do you get these numbers, you ask? Fortunately, Facebook quite transparently offers you these numbers for every post you make on your company’s page.
Resources for Operators Social Web Web Marketing
For starters, you must realize that a facility manager will be the face of your company. The manager is whom the customer turns to, is the one to handle day-to-day problems and tasks, and who will get your facility through the day.
Resources for Operators Traditional Marketing
Nearly 70% of consumers are turning to the Internet as their primary resource for finding a local product or service, according to an annual TMP & Comscore study of local search intent. For good reason: information on the web is perceived to be more timely and accessible than in print. Do you willingly exclude yourself as a candidate for their business?
StorageFront Web Marketing
When you decide it’s time to take a peek at what’s happening at the shop, here’s a product you should take a look at. For about the price of a mobile phone, this wireless, self-installable video system will send self storage operators a video feed of anything from the front entry to the back office to the coffee maker.
Resources for Operators Technology
Our Tweets
Follow Us