Steve Lam graduated from the University of Kansas with a marketing degree. Steve joined a startup after college and was one of the founders of Red Nova Labs. He has an entrepreneurial spirit and a crazy passion for Kansas basketball.
Don’t know a lot about local business listings? You are not alone. The web’s local marketing landscape is rapidly changing, what with search engine and listing giants like Google, Bing and Yelp all vying for local ad dollars. In the midst of all that evolution, it can be difficult to figure out where, what and how to market your business effectively.
Web Marketing
Nearly 70% of consumers are turning to the Internet as their primary resource for finding a local product or service, according to an annual TMP & Comscore study of local search intent. For good reason: information on the web is perceived to be more timely and accessible than in print. Do you willingly exclude yourself as a candidate for their business?
StorageFront Web Marketing
Because the self storage industry is very competitive online, relevant paid keywords are expensive. A single click can cost $10. That’s right, TEN dollars just for one consumer to click and peek at a web page. Even then, it’s not guaranteed that a web visitor will stay on the page for more than a second. So it’s important to gear PPC toward qualified traffic, be very careful not to fritter away your web marketing budget.
Web Marketing
It is our pleasure to help you understand the web as much as it is to sell our packaged services. That’s because we believe the more you “get” what’s really going on out there – especially in SEO & SEM – the more you’ll understand how to make the most of your StorageFront subscription. So here’s a start: a bunch of definitions for the jargon we web types tend to toss around in everyday conversation…
Web Marketing
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