The Battle for Web Visibility: Google Maps

The Battle for Web Visibility: Google Maps

When Steve Chaires received his local yellow pages book recently, he was mad. But his anger was tempered by the realization that what he was
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The Importance of Google Local Reviews (and how to get them)

The Importance of Google Local Reviews (and how to get them)

With Google no longer pulling in reviews from Yelp and other third-party sites, the importance of reviews on Google Local pages has increased substantially. Reviews
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StorageFront Prices Not Going up in Response to SpareFoot’s Price Spike

StorageFront Prices Not Going up in Response to SpareFoot’s Price Spike

Back in the early days of StorageFront, our sales guys had to work hard to convince our customers that a subscription model was a better
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Looking for a Boost in Search Engine Visibility? Add Video to Your SEO Strategy

Looking for a Boost in Search Engine Visibility? Add Video to Your SEO Strategy

First page of Google is sacred land, a funnel for self storage renters that lands their stuff in your facility. Of course, landing on that
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Thank Goodness You’re in the Self Storage Industry, REITs are Up and Enjoying a New High

Thank Goodness You’re in the Self Storage Industry, REITs are Up and Enjoying a New High

As the uncertain state of our economy and government forever change course throughout history, one thing seems to remain the same: an investment in self storage.  “Last year, the stocks of real-estate investment trusts in the self-storage business posted a total return of 35.4%, the strongest gain of any REIT sector for the second consecutive [...]

The Magic* of SEO

The Magic* of SEO

The other day it was quitting time at work and a couple of us gathered around a computer monitor, talking about the new fall television shows, and wanting to check out one of J.J. Abrams’ newest creations: Alcatraz. Unsatisfied with my coworker’s search terms in Google to bring about the proper sneak peek video I had already seen, I took over his computer and typed in a few keywords that I knew would get me the results I wanted.

Wake Up and Smell the SEO: Twitter Sways Search

Wake Up and Smell the SEO: Twitter Sways Search

In this post I’d like to drill down into one social tool specifically (Twitter) to illustrate what and how social interaction is beginning to influence search. To me it’s an interesting case, since Twitter is largely viewed as web cotton candy with no basis in business reality.

Spelling for SEO

Spelling for SEO

Many SEO experts believe that Google penalizes poor spelling, especially the black hat bozos who misspell words on purpose in an effort to rank high on search terms that are regularly misspelled. For example, maybe I want my furniture site to rank high on the search term “furniture.” With all the competition, I have no chance of cracking the first page, but I figure out that a lot of people search for “furnature” by mistakes, so I sprinkle “furnature” into the copy of my site. Now, my site is on first page for any searches for “furnature.”

Study: Web Search is In, Yellow Pages are Out, Social is on Horizon

Study: Web Search is In, Yellow Pages are Out, Social is on Horizon

Last month the Local Search Association (formerly the Yellow Pages Association) released a study conducted by Burke that confirms once and for all: Search has taken over as the top way to find local businesses.

NSSA and Private Businesses Gain Small Victory in State-run Self Storage Debate

NSSA and Private Businesses Gain Small Victory in State-run Self Storage Debate

Last August, the Idaho Land Board unanimously approved the purchase of Affordable Storage in Boise, Idaho. The property was purchased as part of the endowment trust land portfolio, which support the state’s public schools. A state-run self storage operation was alarming to the National Self Storage Association and NSSA President Michael Scanlon wrote a letter to the Land Board in November 2010, urging the state to sell Affordable Self Storage.

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